Renevik Solar appointed us to think about a way for their brand to open the doors of retail spaces, and see how Renevik Solar could exist in the middle of a physical store.

Our strategy centered on enhancing their brand values – make solar energy more accessible and reliable. Starting from the fact that Solar panels in a middle of a store isn’t the way to build trust with customers, we proposed an alternative experience to connect with them. We created popup activations, providing healthy energy drinks in a selection of stores – the ones with the most footfall and space available – to facilitate conversation between staff and future customers.

Brands need more impactful visibility today, more than ever.