Our client for this project – Square Root Hospitality – appointed us to design and create their brand from scratch.
Thanksfully they let our creativity goes as far as we could. From the logo to the experience of the restaurant, they
gave us carte blanche to let that brand express itself.
Started with their existing name Chi, which means “steam rising from the grain“, we build up the brand imagery
around subtle details (like the design of the i as a rice grain) that can produce grand effect (playing with colors,
steam and fresh atmosphere).